Investigation into residents' wish for rural tourism

By means of market questionnaire,this paper investigates Yangzhou residents' wish for rural tourism.The results show that the residents' wish rural tourism is very strong and they have clear objective.But at present the market lacks the tourism product conforming to people's desire.Therefore it concludes that we should develop tourism product suitable for the market,strengthen the building of auxiliary facilities of rural tourism sites in combination with the building of new countryside and promote the sale of tourism products.