Research and Investigation into Residents' Wish for Rural Tourism in Central Jiangsu Province——A Case Study of Yangzhou City

Through the market survey,a research on rural tourism market of Yangzhou urban residents is made.The results show that rural tourism is in great demand in Yangzhou,and residents always have clear travel targets.However,there is still lack of tourism products in the current market that can meet the demands of people.Therefore,three inspirations are given: developing tourism products with the definite aim to meet the market needs,strengthening facility construction of countryside tourist attractions in conjunction with new rural construction and carrying out target promotion.