Research on the strategies of the product innovation of China's travel agencies by the internet

The rapid development of the information technology has opened up a new era of electronic commerce,so there is a great space for travel agencies of our country to carry out the e-commerce.Because the concepts of development and design lag behind,tourism products are coarse,lacking personalities,and have restricted the development of China's travel agencies seriously.Aiming at these problems,this paper adopts the methods of induction and systematical analysis,and has analyzed the necessities and existing problems for China's travel agencies to innovate tourism products by using the internet,and proposed some corresponding innovative strategies.Finally,such a conclusion has been reached: as long as China's travel agencies understand fully the necessities of information technology,adopt some corresponding measures,and use internet to perfect and innovate their products continuously,then China's travel agencies will surely enhance their international competitiveness and get a sustainable and healthy development.