Good Practices for e-Business in the Travel Agencies

The digital transformation brought various effects to the travel agencies and their ability to cope with the contemporary online demand. The highspeeding OTA and meta-search engines confronted traditional businesses, which slowed innovation. The expansion of the pandemic of COVID-19 deepened the economic crisis and caused serious damage to the travel and tourism industry. It contributed great loss to the travel agents’ sector and brought the necessity to discover new way of doing business. The purpose of the publication is to reveal some good practices for e-business to be enhanced by the travel agencies in order to keep their market position and financial liquidity.