2001•Jingji wentiRequires access
On Marketing Myopia and Product Quality
Liu Feng-ju
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Abstract
product Quality influences directly consum er's choice of products,itdo determines if the productexist.In oth- er words,quality is the life of products. It is a rational choice of marketing enterprises to continuously enhance the product quality in order to im prove competitiveness of Market.Whereas,it is unending to pursue enhancing product quality for enter- prises,and it is also im possible to evaluate the quality by enterprises them selves feelings,if do so,it is easy to conduct m ar- keting myopia.