LIFE CYCLE IMPACT ASSESSMENT AS PRODUCT QUALITY CONTROL TOOL

The concept of modern marketing teaches that the differentiation of market needs, where the product should be marketed and for whom the product is made. Products sold in the market must have a competitive advantage depending on their production management and from the service (distribution and marketing) to be delivered (consumer satisfaction). The amount of benefits obtained by consuming organic farming results make organic food producers have the opportunity to produce quality agricultural products and environmentally friendly. This is also done by Qaryah Thayyibah from Al-Barokah Farmers of Ketapang Village which is no longer dependent on chemical fertilizers. This study aims to find out how far a product will be accepted and made superior by its customers and how the product is able to compete competitively through the assessment of product life cycle. Stages or cycles that can help business owners to know and analyze clearly the extent to which the resulting \nproduct can survive in a competitive manner is Product Life Cycle or product life cycle classified in introduction, growth, atury, decline, and termination. The concept of product life cycle can be utilized by the business owner in order to understand the product and the market. This concept can help clarify marketing challenges at every stage and alternative strategies that any business can use. As the market grows, production increases, and business leaders can find more efficient and cheaper production methods, the cost can be smaller, so it can focus on creating more sales and profits. As a control tool, this concept helps business owners in comparing achievements with similar previous production. The life cycle pattern is the result of various \nmarketing strategies that have been determined in a business. Therefore, every business needs to know the different stages of product life cycle and understand that all the products they sell have age restrictions. Business owners will invest in new product development in order to ensure that their business continues to increase. Life cycle application Impact Assessment includes life cycle line, product category life cycle, product life cycle product, individual product life cycle and brand life cycle. Thus the key to success in business not only understands the product life cycle, but also proactively manages products, implements appropriate resources, sales and marketing strategies.