ON THE CULTURE VALUE AND PACIAGING OF URBAN TOURISM IN CHONGQING

In space structure and position structure of tourism development of Chongqing, tourism is positioned as center of Chongqing tourism. The soul of tourism is culture. To develop its tourism, culture value of Chongqing must be fully understanded and enearthed, and tourism products having relatively high cultural content must be fostered. The culture value of Chongqing is mainly embodied in its culture of history, human and scenery with hills and waters, and modern metropolis. When developing tourism of Chongqing, we should package its cultural heritage with modern means, develop special trademarks of Bayu culture, the alternate capital culture in War of Resistance Against Japan, and urban style and features, highlight theme of scenic spots, attach importance to view and admiration, delight, and knowledge of tourism, and develop tourism items with strong participation.