2005Unpublished venueRequires access

Operating the Speciality of a Town and Setting Up the Brand of a Town

HE Cheng-jiao

Open publisher page 0 citations

Abstract

After analysing several speciality of a town, the article says that the brand of a town relys on the speciality of a town, such as special area, special landscape, special industry and special culture etc.The brand of a town deeply contact with the enterprise brand, industry brand, service brand, and so on.Nowadays the market system is not sound and there is some barriers of the system, the productive factor of a town can't transfer smoothly among the city, the town and the countryside, that prevent the brand of a town from forming and developing.The town government only have to develop the positive of the resident well in the planning and building of a town ,operating with effort over a long period of time, then can set up the brand of a town, maintain the brand of a town, increese the value of a town.

About this research paper

What this paper is about

After analysing several speciality of a town, the article says that the brand of a town relys on the speciality of a town, such as special area, special landscape, special industry and special culture etc.The brand of a town deeply contact with the enterprise brand, industry brand, service brand, and so on.Nowadays the market system is not sound and there is some barriers of the system, the productive factor of a town can't transfer smoothly among the city, the town and the countryside, that prevent the brand of a town from forming and developing.The town government only have to develop the positive of the resident well in the planning and building of a town ,operating with effort over a long period of time, then can set up the brand of a town, maintain the brand of a town, increese the value of a town.

Why it matters

A significance statement is not available in the OpenAlex record.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

After analysing several speciality of a town, the article says that the brand of a town relys on the speciality of a town, such as special area, special landscape, special industry and special culture etc.The brand of a town deeply contact with the enterprise brand, industry brand, service brand, and so on.Nowadays the market system is not sound and there is some barriers of the system, the productive factor of a town can't transfer smoothly among the city, the town and the countryside, that prevent the brand of a town from forming and developing.The town government only have to develop the positive of the resident well in the planning and building of a town ,operating with effort over a long period of time, then can set up the brand of a town, maintain the brand of a town, increese the value of a town.

Key concepts: Town planning, Business, Government (linguistics), Small town, Service (business), Town hall, Advertising, Marketing

Related papers

Back to paper searchBrowse research topicsOriginal source
Operating the Speciality of a Town and Setting Up the Brand of a Town — Research Paper | ScholarLens