Operating the Speciality of a Town and Setting Up the Brand of a Town
HE Cheng-jiao
Abstract
HE Cheng-jiao
Abstract
After analysing several speciality of a town, the article says that the brand of a town relys on the speciality of a town, such as special area, special landscape, special industry and special culture etc.The brand of a town deeply contact with the enterprise brand, industry brand, service brand, and so on.Nowadays the market system is not sound and there is some barriers of the system, the productive factor of a town can't transfer smoothly among the city, the town and the countryside, that prevent the brand of a town from forming and developing.The town government only have to develop the positive of the resident well in the planning and building of a town ,operating with effort over a long period of time, then can set up the brand of a town, maintain the brand of a town, increese the value of a town.
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After analysing several speciality of a town, the article says that the brand of a town relys on the speciality of a town, such as special area, special landscape, special industry and special culture etc.The brand of a town deeply contact with the enterprise brand, industry brand, service brand, and so on.Nowadays the market system is not sound and there is some barriers of the system, the productive factor of a town can't transfer smoothly among the city, the town and the countryside, that prevent the brand of a town from forming and developing.The town government only have to develop the positive of the resident well in the planning and building of a town ,operating with effort over a long period of time, then can set up the brand of a town, maintain the brand of a town, increese the value of a town.
Key concepts: Town planning, Business, Government (linguistics), Small town, Service (business), Town hall, Advertising, Marketing