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The Source of Creative Thinking in Mark Design,Analyzing Chinese Characters’ Forms,Spirits and Meanings

Sufen Li

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Abstract

characters used in mark design as the archetypes to pass on information by vision are the source of designers’ creative thinking.This paper based on analyzing typical marks discusses the visual information function of Chinese characters’ forms,the indicating information function of Chinese characters’meanings and the aesthetic conception showed by the writing of Chinese Characters.From the three aspects,this paper analyses the source of creative thinking in mark design.

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What this paper is about

characters used in mark design as the archetypes to pass on information by vision are the source of designers’ creative thinking.This paper based on analyzing typical marks discusses the visual information function of Chinese characters’ forms,the indicating information function of Chinese characters’meanings and the aesthetic conception showed by the writing of Chinese Characters.From the three aspects,this paper analyses the source of creative thinking in mark design.

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Available abstract

characters used in mark design as the archetypes to pass on information by vision are the source of designers’ creative thinking.This paper based on analyzing typical marks discusses the visual information function of Chinese characters’ forms,the indicating information function of Chinese characters’meanings and the aesthetic conception showed by the writing of Chinese Characters.From the three aspects,this paper analyses the source of creative thinking in mark design.

Key concepts: Chinese characters, Function (biology), Archetype, Design thinking, Creative thinking, Visual thinking, Cognitive science, Aesthetics

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