2007•Packaging EngineeringRequires access
Application of Chinese Characters' Duality on Mark Design
Peng Chen
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Abstract
The long-standing reflection of foreign culture shocks make Chinese people's aesthetic preferences return to Chinese characters again.Nowadays,the way to apply Chinese characters as main elements to advertisement design is becoming increasingly popular.The advantages of Chinese characters' application on modern mark design were analyzed and the ways to make use of Chinese characters' duality were discussed.