2005•Unpublished venueRequires access

The Action on Well-known Trademark Dilution and Anti-trademark Dilution

Xue Ping-zhi

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Abstract

The dilution theory has been drawn into The New Trademark Law of our country. But in practice, the forms and reasons of the well-known trademarks' dilution are various. In order to prevent the dilution, we must establish a tight anti-trademark dilution system from society to individuals, from national organizations to enterprises, and this system should be based on the anti-trademark dilution law with strict law enforcement, normal management and mutual supervison.

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What this paper is about

The dilution theory has been drawn into The New Trademark Law of our country. But in practice, the forms and reasons of the well-known trademarks' dilution are various. In order to prevent the dilution, we must establish a tight anti-trademark dilution system from society to individuals, from national organizations to enterprises, and this system should be based on the anti-trademark dilution law with strict law enforcement, normal management and mutual supervison.

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Available abstract

The dilution theory has been drawn into The New Trademark Law of our country. But in practice, the forms and reasons of the well-known trademarks' dilution are various. In order to prevent the dilution, we must establish a tight anti-trademark dilution system from society to individuals, from national organizations to enterprises, and this system should be based on the anti-trademark dilution law with strict law enforcement, normal management and mutual supervison.

Key concepts: Trademark, Dilution, Enforcement, Business, Action (physics), Order (exchange), Cause of action, Trademark infringement

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