The Research on the E-commerce Operation Strategies of Foreign Trade Enterprises in China

With the emergence of E-commerce,foreign trade enterprises have changed their traditional way of trading. This paper analyzes the current situation of foreign trade e-commerce application in China. From the analysis,we can see that foreign trade e-commerce has become a key battleground of foreign trade transformation in China,and a new growth point of China's foreign trade exports. From the perspective of foreign trade enterprises' own development,the thesis makes an introduction of the application of e-commerce foreign trade enterprises operating mode—— foreign trade B2 B mode,B2 C mode,C2 C mode and foreign trade ISP mode,and makes a research and analysis of the problems in developing foreign trade e-commerce,such as the unclarity of the business model concept,the single channel of promotion,the lag of cross-border logistics development,and the lack of advanced talents and other constraints,thus put forward the following e-commerce operations strategies: building a suitable e-commerce business mode,paying attention to online marketing and monitoring the effect,strengthening the construction of cross-border logistics services,and establishing a global collaborative team of foreign trade enterprises.