On the Development of Cross-Border E-Commerce and the Transformation of Foreign Trade Model

In recent years, the international economic development has been continuously sluggish. The market environment has been deteriorating, and the competition has become increasingly fierce. The development of small and medium-sized enterprises is restricted by factors such as capital, talents and market. With the development of Internet technology, the emergence of cross-border e-commerce has attracted the attention of Chinese government and enterprises. E-commerce has become a new mode of trade. On the one hand, it can solve the problem of insufficient enterprise resources; on the other hand, it can realize the rational allocation of enterprise resources. E-commerce is of great significance to the development of small and medium-sized enterprises oriented by foreign trade. It can help small and medium-sized enterprises effectively to solve problems in capital, talents and market, and help them develop and grow. The rapid development of e-commerce has given rise to a new form of international trade, namely cross-border e-commerce. Its development has a great influence on the development of traditional foreign trade. Based on the development status of cross-border e-commerce in China, this paper analyzes the influence of the development of cross-border e-commerce on China’s foreign trade mode, and proposes foreign trade pattern transformation strategies in order to provide reference for the development of cross-border e-commerce and foreign trade in China.