Studies on the Design and Development of Forest Tourism Products of Sanming City

Based on the summation of the supply and demand of the tourist products and the investigation and analysis of the market characters of forest tourism and the current situation of supply and demand in Sanming city by means of questionnaires and interviews,this paper finds out forest tourism consists of sightseeing and ecotourism,giving priority to sightseeing,and that there exist some problems in the development of forest tourism in Sanming city,such as the extensive development,the similarity and singularity,the absence of characteristics,and the weak appeal of the forest tourism products.Furthermore,aiming at an ideal benefit of the development,it discusses the eight functions of forest tourism products lying in the four lays of market demand,product characteristics,product connotation and regional features,and then designs a product system with dominant quality for Sanming City by the mode of marketing and product-focused.