Study on the Construction of Sanming City Tourism Destination Based on City Marketing

Based on the theory of city marketing,this paper analyses the challenges Sanming City is meeting in the transformation of urban construction and discusses the main position and functions the construction of a tourist city will hold in the development of Sanming City,and then puts forward several approaches to the construction of the tourist city,including the founding of customer-oriented government,the construction of central esplanade,the developing of urban tourist products,the image-building and promotion of the city.