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2009•Journal of Hebei Institute of Physical EducationRequires access

Integration of Chinese Sports and World Sports under New Environment for Sport Communication

Wang Jian

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Abstract

Sport is the easiest social and cultural form which can promote communication and ethnic identification;just as the economic and cultural globalization,sports culture globalization is the trend.In this trend,China faces the choice of nationalization and modernization.This paper analyzed the integration of Chinese sports and world sports from the angle of sports communication and proposed the way of thought how Chinese sports could advance toward the world.

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What this paper is about

Sport is the easiest social and cultural form which can promote communication and ethnic identification;just as the economic and cultural globalization,sports culture globalization is the trend.In this trend,China faces the choice of nationalization and modernization.This paper analyzed the integration of Chinese sports and world sports from the angle of sports communication and proposed the way of thought how Chinese sports could advance toward the world.

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Available abstract

Sport is the easiest social and cultural form which can promote communication and ethnic identification;just as the economic and cultural globalization,sports culture globalization is the trend.In this trend,China faces the choice of nationalization and modernization.This paper analyzed the integration of Chinese sports and world sports from the angle of sports communication and proposed the way of thought how Chinese sports could advance toward the world.

Key concepts: China, Globalization, Modernization theory, Ethnic group, Sport management, Cultural communication, Political science, Advertising

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