The Analysis of the Sustainable Marketing Channel Model with the System Dynamics in Dynamical Environment

Marketing channel management and the effective operation of enterprise marketing channel are the key factors of enterprise development.On the basis of analyzing the limitations of channel theory and combining with the problem of the actual management,the thesis applies theSustainable Theory to the channel management,proposes the concept ofSustainable Marketing Channel,and constructs theSustainable Marketing Channel Model(SMC) in dynamical environment according to the system dynamics.And the conclusion is as follow: the approach to the achievement of sustainable marketing channel in dynamical environment is that the manufacturers make revolution on channel system faced the change of channel environment so as to maintain the value of channel and achieve the sustainable development of channel.