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Function of Complex Channel in Enterprise Marketing

Lili Zhou

Open publisher page 1 citations

Abstract

Today the marketing activity for enterprise is changing from single channel model to complex channel model.Customer is treated as the center in non-linear complex channel model.There are different complex modes for each enterprise characteristic and each customer need.Those channels are combined needs to pay attention to some question and regulation,such as the current situation of marketing,channel management,channel increment space and information integration,etc.

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What this paper is about

Today the marketing activity for enterprise is changing from single channel model to complex channel model.Customer is treated as the center in non-linear complex channel model.There are different complex modes for each enterprise characteristic and each customer need.Those channels are combined needs to pay attention to some question and regulation,such as the current situation of marketing,channel management,channel increment space and information integration,etc.

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Available abstract

Today the marketing activity for enterprise is changing from single channel model to complex channel model.Customer is treated as the center in non-linear complex channel model.There are different complex modes for each enterprise characteristic and each customer need.Those channels are combined needs to pay attention to some question and regulation,such as the current situation of marketing,channel management,channel increment space and information integration,etc.

Key concepts: Channel (broadcasting), Marketing channel, Business, Marketing, Function (biology), Customer relationship management, Space (punctuation), Process management

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