Three Topics in Cultural Industry Development

To develop into national key industries, it is a necessary prerequisite for cultural industry to master the respective roles and functions of the government, enterprise and zone. History shows that in the global development of culture industry, the government plays important roles of making strategic plans, making full use of all kinds of opportunities, resources and strength, providing various services for cultural enterprises, introducing, advertising and integrating resources, etc. Cultural industry in China started late and the government must lead the whole society through its policies to emphasize and establish cultural enterprises and make a good environment for cultural industry development. To have strong cultural industry, the key is to reform and innovate, which means we must improve its own vitality and develop a number of leading enterprises in cultural industry. Cultural innovation can liven up cultural resources, stimulate cultural productivity, strengthen developing vitality of cultural enterprises, and improve the competitive ability of local culture. The significant function of cultural industry zones mainly shows in the aspects of gathering production elements, optimizing resource allocation, accelerating system innovation, extend the industry chain, etc. Cultural industry development in Jiangsu is now at an initial stage; it is most important to lead the whole society to emphasize, support and establish cultural enterprises through government advocating and policy guiding. At the same time, the government must provide all-round service to make a good environment for cultural industry development, which now mainly includes the six key measures of integrating cultural industry development into the development strategy, further deepening cultural system reform, strengthening the construction of cultural industry zones, developing cultural market system, construct service platforms of policy, information, exhibition, trade fair, and personnel development.