Some Issues About the Development of Cultural Industry
Zhou Wen-zhang
Abstract
Zhou Wen-zhang
Abstract
The first importance of developing cultural industry is to improve such basic elements as the subject of cultural market,the consumption of cultural products,the supervision of the cultural market system and the opening of culture itself. The second importance is to promote trans-regional cooperation of cultural industry,which is necessarily based on the developed degree of the market,the ability of diversification management,the soft and hard environment of the investment and its partners.The third importance is the practical and effective leadership of the government,especially to standardize the market,to provide high quality service and to issue policies so as to create a new spring for the development of cultural industry.
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The first importance of developing cultural industry is to improve such basic elements as the subject of cultural market,the consumption of cultural products,the supervision of the cultural market system and the opening of culture itself. The second importance is to promote trans-regional cooperation of cultural industry,which is necessarily based on the developed degree of the market,the ability of diversification management,the soft and hard environment of the investment and its partners.The third importance is the practical and effective leadership of the government,especially to standardize the market,to provide high quality service and to issue policies so as to create a new spring for the development of cultural industry.
Key concepts: Diversification (marketing strategy), Cultural industry, Business, Government (linguistics), Marketing, Quality (philosophy), Investment (military), Culture industry