Green management and sustainable growth of enterprises

Starting from the viewpoint of the sustainable growth of enterprises, this paper explains the concept of the green management. Then it elucidates the relationship between the green management and the sustainable growth of enterprises from the aspects of the green consumption, the green marketing, the green attestation (ISO14000), the green accountancy, the green audit and the green enterprise culture respectively. It is concluded that the green management will become the inevitable choice for enterprises to realize the sustainable growth in the 21 century. This paper further points out that all enterprises should hold tight the chance of our country's entry into WTO to enhance the level of innovation in the enterprise management. It also draws up the strategy of the green operation to promote the green management so as to meet the greater development of our enterprises in the new century with the whole new principle of the management.