Research on Green Management in Enterprises
Li Ji
Abstract
Li Ji
Abstract
With the environmental pollution being increasingly serious and continuously raise of the environmental protection consciousness,the traditional enterprise management method can no longer adapt the development of mankind's society.A new management principle—green management comes into being.Its connotation is embodied in setting up green values,using green technology to design and develop green products,carrying out cleaner production,getting green certification,developing green marketing and shaping green corporate culture,etc.
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With the environmental pollution being increasingly serious and continuously raise of the environmental protection consciousness,the traditional enterprise management method can no longer adapt the development of mankind's society.A new management principle—green management comes into being.Its connotation is embodied in setting up green values,using green technology to design and develop green products,carrying out cleaner production,getting green certification,developing green marketing and shaping green corporate culture,etc.
Key concepts: Connotation, Business, Certification, Green marketing, Cleaner production, Sustainable development, Engineering, Marketing