2006Zhongguo Huanjing Guanli Ganbu Xueyuan xuebaoRequires access

Research on Green Management in Enterprises

Li Ji

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Abstract

With the environmental pollution being increasingly serious and continuously raise of the environmental protection consciousness,the traditional enterprise management method can no longer adapt the development of mankind's society.A new management principle—green management comes into being.Its connotation is embodied in setting up green values,using green technology to design and develop green products,carrying out cleaner production,getting green certification,developing green marketing and shaping green corporate culture,etc.

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What this paper is about

With the environmental pollution being increasingly serious and continuously raise of the environmental protection consciousness,the traditional enterprise management method can no longer adapt the development of mankind's society.A new management principle—green management comes into being.Its connotation is embodied in setting up green values,using green technology to design and develop green products,carrying out cleaner production,getting green certification,developing green marketing and shaping green corporate culture,etc.

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Available abstract

With the environmental pollution being increasingly serious and continuously raise of the environmental protection consciousness,the traditional enterprise management method can no longer adapt the development of mankind's society.A new management principle—green management comes into being.Its connotation is embodied in setting up green values,using green technology to design and develop green products,carrying out cleaner production,getting green certification,developing green marketing and shaping green corporate culture,etc.

Key concepts: Connotation, Business, Certification, Green marketing, Cleaner production, Sustainable development, Engineering, Marketing

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