Chinese Enterprise Management and the Need for Innovative Ideas

Chinese ente rprises need to manage innovation in the following areas:inside and outside the enterprise environment,employees and customers needs change,scientific and technological progress of enterprises great challenge;management innovation of Chinese enterprises have a comprehensive idea of the main innovation,production innovation,corporate reconstruction innovation,marketing innovation,from product-driven to customerdriven enterprise management innovation,management innovation and the diversification of its objectives,the strategic management of innovation,knowledge management and innovation, corporate culture of innovation.