2007•Shanxi nongye daxue xuebao. Ziran kexue banRequires access

The Application of Pragmatic Presupposition in Advertising Language

Yan Yu-fang

Abstract

Presupposition is an important notion in pragmatics.Based on pragmatics,the features,types and functions of pragmatics presupposition in advertising language are discussed in the article.Different types of presupposition can serve advertisement from various aspects.Pragmatics presupposition offers the possibility of displaying its utmost function of advertising language.Thus,it becomes one of the popular verbal strategies for advertisement designers.

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Key concepts: Presupposition, Pragmatics, Linguistics, Function (biology), Psychology, Computer science, Philosophy, Evolutionary biology