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2008•Journal of Shaanxi University of Science & TechnologyRequires access

CUSTOMER VALUE:A GAME BETWEEN THE ENTERPRISES AND THE CUSTOMERS

Song Su-ling

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Abstract

For customers to create and convey the value of enterprises success is access to their own value and competitive advantage of an important prerequisite for. Analysis of enterprise customer interests as the starting point of the importance that established the complete informational game model and incomplete signal game model between enterprises and customers, and brought forward a way enterprises can improve customer value: increase customer revenue and reduce the cost of customer acquisition value and pointed the research direction of future.

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What this paper is about

For customers to create and convey the value of enterprises success is access to their own value and competitive advantage of an important prerequisite for. Analysis of enterprise customer interests as the starting point of the importance that established the complete informational game model and incomplete signal game model between enterprises and customers, and brought forward a way enterprises can improve customer value: increase customer revenue and reduce the cost of customer acquisition value and pointed the research direction of future.

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Available abstract

For customers to create and convey the value of enterprises success is access to their own value and competitive advantage of an important prerequisite for. Analysis of enterprise customer interests as the starting point of the importance that established the complete informational game model and incomplete signal game model between enterprises and customers, and brought forward a way enterprises can improve customer value: increase customer revenue and reduce the cost of customer acquisition value and pointed the research direction of future.

Key concepts: Customer lifetime value, Customer retention, Customer profitability, Customer equity, Business, Customer to customer, Customer advocacy, Customer intelligence

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