Effect of Culture on Public Diplomacy:a Case Study of South Korea

With development of globalization,cultural diplomacy with core of cultural exchange and dissemination has gradually developed into a new stage of public diplomacy.Cultural diplomacy has become an important way to strengthen cultural soft power and national image.The history of the process of South Korea from cultural diplomacy to public diplomacy after war shows that public diplomacy has been approaching to the center of politics from the relatively marginal region of national affairs and greatly helps the country to improve its image.