2011Journal of Suzhou Vocational UniversityRequires access

Research on the Developing Strategies of the Public Sports Service System in Suzhou's Old City Region

Chen Sheng Huang

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Abstract

Relevant policies and legislations of public sports service in Suzhou's old city region are unable to meet the current needs.Meanwhile,the society lacks nonprofit and convenient public sports service as well as its equal allocation with normal supply and demand.Various factors contribute to the current situation.The source of funds cannot meet the requirement;sports instructors are in short supply;citizens lack fitness awareness;schools' sports facilities are not open to the public;government pays too much attention to big shows and neglects daily sports activities.In order for better development,utilization and integration of the sports resources in the old city region,the public sports service must achieve socialization and diversification of supply model with standard management and information service.

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What this paper is about

Relevant policies and legislations of public sports service in Suzhou's old city region are unable to meet the current needs.Meanwhile,the society lacks nonprofit and convenient public sports service as well as its equal allocation with normal supply and demand.Various factors contribute to the current situation.The source of funds cannot meet the requirement;sports instructors are in short supply;citizens lack fitness awareness;schools' sports facilities are not open to the public;government pays too much attention to big shows and neglects daily sports activities.In order for better development,utilization and integration of the sports resources in the old city region,the public sports service must achieve socialization and diversification of supply model with standard management and information service.

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Available abstract

Relevant policies and legislations of public sports service in Suzhou's old city region are unable to meet the current needs.Meanwhile,the society lacks nonprofit and convenient public sports service as well as its equal allocation with normal supply and demand.Various factors contribute to the current situation.The source of funds cannot meet the requirement;sports instructors are in short supply;citizens lack fitness awareness;schools' sports facilities are not open to the public;government pays too much attention to big shows and neglects daily sports activities.In order for better development,utilization and integration of the sports resources in the old city region,the public sports service must achieve socialization and diversification of supply model with standard management and information service.

Key concepts: Sport management, Business, Diversification (marketing strategy), Public service, Service (business), Government (linguistics), Socialization, Marketing

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