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2003•Journal of Chengdu UniversityRequires access

Innovation Development Thoughts of Sichuan's Travel Agency Industry

Zhang Meng

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Abstract

Against today's burgeoning tourism industry, the travel agency industry in Sichuan, though as a leading force in its field in China, falls into dilemma and has difficulty in taking further steps. This is due to many flaws in its internal management and the drastic change in the external market environment. This article holds that innovation is the only way to get out of trouble and to obtain the competitive edge. It explores ways for development and innovation of Sichuan's travel agency industry from different aspects, including concept, system, internal operating mechanism, products, technology and so on.

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What this paper is about

Against today's burgeoning tourism industry, the travel agency industry in Sichuan, though as a leading force in its field in China, falls into dilemma and has difficulty in taking further steps. This is due to many flaws in its internal management and the drastic change in the external market environment. This article holds that innovation is the only way to get out of trouble and to obtain the competitive edge. It explores ways for development and innovation of Sichuan's travel agency industry from different aspects, including concept, system, internal operating mechanism, products, technology and so on.

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Available abstract

Against today's burgeoning tourism industry, the travel agency industry in Sichuan, though as a leading force in its field in China, falls into dilemma and has difficulty in taking further steps. This is due to many flaws in its internal management and the drastic change in the external market environment. This article holds that innovation is the only way to get out of trouble and to obtain the competitive edge. It explores ways for development and innovation of Sichuan's travel agency industry from different aspects, including concept, system, internal operating mechanism, products, technology and so on.

Key concepts: Dilemma, Tourism, Agency (philosophy), Business, China, Industrial organization, Mechanism (biology), Marketing

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