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2010•Journal of Physical Education Institute of Shanxi Normal UniversityRequires access

The Studies of the Development Strategy of Sports Industry in Guangzhou University City

MA Shao-hui

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Abstract

Using literature and comparative methods,the paper has analyzed the background and development opportunities of Guangzhou University City's sports industry and point out the problems that it faces: The small business project and the narrow market of sports industry;The lack of operating personnel,poor management;Simple consumer groups,school-based staff;The lack of University City brand.The paper has proposed the future development strategies: Emancipate the mind,increase the awareness of college sports industry;Attract the best sports economics,management talent;Unified planning and expand the University City area of the sports industry market;Create the University City Sports brand.

About this research paper

What this paper is about

Using literature and comparative methods,the paper has analyzed the background and development opportunities of Guangzhou University City's sports industry and point out the problems that it faces: The small business project and the narrow market of sports industry;The lack of operating personnel,poor management;Simple consumer groups,school-based staff;The lack of University City brand.The paper has proposed the future development strategies: Emancipate the mind,increase the awareness of college sports industry;Attract the best sports economics,management talent;Unified planning and expand the University City area of the sports industry market;Create the University City Sports brand.

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Available abstract

Using literature and comparative methods,the paper has analyzed the background and development opportunities of Guangzhou University City's sports industry and point out the problems that it faces: The small business project and the narrow market of sports industry;The lack of operating personnel,poor management;Simple consumer groups,school-based staff;The lack of University City brand.The paper has proposed the future development strategies: Emancipate the mind,increase the awareness of college sports industry;Attract the best sports economics,management talent;Unified planning and expand the University City area of the sports industry market;Create the University City Sports brand.

Key concepts: Sport management, Marketing, Business, Sports marketing, Market development, Point (geometry), Advertising, Public relations

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