Discussion on "to be or not to be" between the Form and Meaning of Logo

From the angle of philosophical thinking about harmony between the heaven and human,a middle course,it discussed the essence of shaping principle of traditional Chinese painting,expounded the influence of Chinese culture art form.Combined with shape and meaning of the logo design,it proposed the figurative and abstract,symbol and metaphor in graphics design.It is a pursuit and expression of to be or not be.Study on local aesthetic philosophy,deriving the essence from the content and means of traditional Chinese culture,is the only way of inheriting traditional Chinese culture and innovating graphic design idea of native language.