2011Journal of Yulin Normal UniversityRequires access

The Problems and Causes in Publicity-Oriented C-E Translation

Yang Meng

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Abstract

As an important means in China's foreign publicity,publicity-oriented C-E translation is playing an essential part in international communication.With the illustrations of examples,the present paper summarizes some problems and analyzes main causes in publicity-oriented C-E translation,so as to call attention from the whole society,adopt appropriate strategies and achieve the desired effect of foreign publicity.

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What this paper is about

As an important means in China's foreign publicity,publicity-oriented C-E translation is playing an essential part in international communication.With the illustrations of examples,the present paper summarizes some problems and analyzes main causes in publicity-oriented C-E translation,so as to call attention from the whole society,adopt appropriate strategies and achieve the desired effect of foreign publicity.

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Available abstract

As an important means in China's foreign publicity,publicity-oriented C-E translation is playing an essential part in international communication.With the illustrations of examples,the present paper summarizes some problems and analyzes main causes in publicity-oriented C-E translation,so as to call attention from the whole society,adopt appropriate strategies and achieve the desired effect of foreign publicity.

Key concepts: Publicity, China, Translation (biology), Political science, Computer science, Public relations, Advertising, Business

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