On foreign receiver-orientedness in C-E external publicity translation

Since 2008,the Chinese government has been attaching great importance to the C-E external publicity translation,which has exhibited itself to the world and promoted its international influence.However,with the increasingly toilsome task of external publicity,the effect of the past work is far from satisfaction owing to the unsatisfactory feedback given by readers.Accordingly,this paper,departing from the concept of external publicity,interprets the macro concept of C-E external publicity translation with particular emphasis on the foreign receiver-oriented consciousness,and discusses translation strategies with concrete examples to promote the quality of such translation.