2006Journal of Hubei Normal UniversityRequires access

Customer value,enterprise value & products value management

YE Liang-jun

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Abstract

Customer's value is the difference that the customer's profit must be lost with the profit;enterprise's value is the total in economic benefits,social benefit,and environmental benefit of enterprises.The two complement each other,Products value management is a very good tool,the more important thing is putting in order implement products value train of thought of management.

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Customer's value is the difference that the customer's profit must be lost with the profit;enterprise's value is the total in economic benefits,social benefit,and environmental benefit of enterprises.The two complement each other,Products value management is a very good tool,the more important thing is putting in order implement products value train of thought of management.

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Available abstract

Customer's value is the difference that the customer's profit must be lost with the profit;enterprise's value is the total in economic benefits,social benefit,and environmental benefit of enterprises.The two complement each other,Products value management is a very good tool,the more important thing is putting in order implement products value train of thought of management.

Key concepts: Customer value, Business, Value (mathematics), Business value, Profit (economics), Customer lifetime value, Enterprise value, Customer retention

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