2006•Journal of Yunyang Teachers CollegeRequires access
On the Phenomenon of Media Dissimilation
LI Xian-bin
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Abstract
Media dissimilation includes four aspects: the dissimilation of media products,the dissimilation of media organization and media employees in the process of media production practice, dissimilation of relationship between media and social organizations,and the dissimilation of relationship between media and audience.The paper has studies the four dissimulations and illustrated with relative cases.