2012•Shandong Sports Science & TechnologyRequires access

Sports information communication paradigm effect on college students sports behavior

YI Hai-yong

Abstract

Image communication paradigm is the most important means of sports information dissemination.As communication media,TV,video website and other mass media promote the development of modern sports means.With the questionnaire survey on college PE majors in Jinan,this article analysed sports information communication paradigm on college students' exercise behavior,so as to correctly guide college students sports consciousness and sports behavior,and promote college students to form good habit of physical training and develop lifelong sports consciousness.

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Available abstract

Key concepts: Consciousness, Habit, Sport communication, Psychology, Medical education, Applied psychology, Social psychology, Communication studies