Effect of mass communication of sports information on college students' sports consciousness

By using a series of methods such as documentation,expert interview,questionnaire and mathematical statistics,a questionnaire survey was made among 3200 undergraduates from 16 universities on effects of sports information communication on students'sports consciousness.The results showed that: there was significant difference among college students'sports consciousness,of which boys had more consciousness than girls,and the senior students more than junior students;Students' sports cognition is mainly from teacher in P.E.classes,followed by from the medium of communication;More than half of the students agreed that watching sports events has certain effect on their inner sports emotions.It is media communication,as the most important factor,that help college students promote the formation of their sports interest.College students take an active attitude towards getting sports news via network and TV media,which are the main information access.