2006•Journal of Hunan Business CollegeRequires access
On Brand Culture of Commodity
Zhou Jun-min
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Abstract
The commodity brand culture is about the brand value and the choice of social consciousness.The brand culture is the product of the development of economy and market;and brand consciousness,brand value judgement,brand choice are important attributes of brand culture.In brand culture,brand signifies advertisement,value,consumption,and wealth.It is highly necessary for us to develop our brand consciousness,strengthen brand management,promote brand development,support the construction of brand culture,and strergthen national economy.