The Study of Issues and Solutions on Brand Building

The concept of brand comtemporarily extenses and carries much brand information.At present,the study on brand which is extensively discussed focuses on the brand awareness,brand equity,brand personality,brand management,brand consumption,brand relationship,and so on.And all the Research Organizations give their own interpretation of the main brand connotation and the various social relations with which the brand loads and links from different perspectives.Brand-building is not only what enterprises concern,but also what the whole society attaches great importance to.In all areas of society,various industries at all levels should establish brand awareness and strengthen their own brand building.Government should actively promote brand awareness and practice of construction for its own brand.Meanwhile enterprises should upgrade the culture connotation of brand and shape the unique core values of the brand.