Dong Xiao-min
Abstract
The application of rhetoric in Chinese and English advertising headline improves the persuasion.This paper analyses the differences and similarities of rhetoric applied in Chinese and English advertising headline,and illustrates the translation methods with examples.
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The application of rhetoric in Chinese and English advertising headline improves the persuasion.This paper analyses the differences and similarities of rhetoric applied in Chinese and English advertising headline,and illustrates the translation methods with examples.
Key concepts: Headline, Rhetoric, Persuasion, Advertising, Linguistics, Psychology, Business, Philosophy