Research Progress and Evaluation of Tourism Destination Marketing in China and abroad
Zhang Pe
Abstract
Zhang Pe
Abstract
This paper,by reviewing the existing literature of domestic and international core journals,analyses the research status and research findings of tourism destination marketing in China and abroad from five aspects as tourism destination image,tourism destination marketing organization,tourism destination marketing information technology,tourism destination promotion and tourism destination marketing subject. Then it gives evaluation,which aims to provide some reference for the research of tourism destination marketing.
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This paper,by reviewing the existing literature of domestic and international core journals,analyses the research status and research findings of tourism destination marketing in China and abroad from five aspects as tourism destination image,tourism destination marketing organization,tourism destination marketing information technology,tourism destination promotion and tourism destination marketing subject. Then it gives evaluation,which aims to provide some reference for the research of tourism destination marketing.
Key concepts: Tourism, Marketing, Destination marketing, China, Business, Promotion (chess), Tourism geography, Marketing research