The Comparison and Prospect of Studies on Tourism Destination Marketing in China and Abroad

Marketing is a key for the tourism destination to obtain tourism profits and competitive advantages.Document analysis in China and abroad all involved tourism destination image,information technology of marketing and tourism destination promotion.Moreover,research abroad mainly emphasizes on the Marketing Organization Alliance,and information technologies of marketing were studied by quantitative analysis and Model construction.However,in China,it focused on qualitative analysis,and it placed a small part on quantitative research technique and the theoretical research is still less mature.In my opinion,the future rearch priorities are the theoretical research,diversification research of tourism destination marketing,marketing performance appraisal and so on.