Analysis on the Special Status of Modern Sports Media in the Development of Sports Industry

Sports media has been one of the most important emerging sports disciplines in modern sports management. With the rapid development of sports industry,sports media successfully achieved goal of sports soft-lan-ding in public life. It has been a window to witness the development of sports industry,but an important sector of the economic development of sports industry. Moreover,sports media plays an important role in the development of the sports industry in China.