2005•Unpublished venueRequires access

The Relation among Sports Industry, Sports Undertaking, Sports Industrialization and Sports Marketing

Yang Nian-song

Abstract

This paper analyzes the relations and of sports industry, sports undertaking, sports industrialization, sports marketing, sports professional and sports commercialization. The writer points out that sports industry includes sports enterprise and sports undertaking, sports industrialization do not equal to sports marketing, sports professional do not equal to sports commercialization, these are very important to establish strategy and policy of sports industry in China.

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Available abstract

Key concepts: Sports marketing, Commercialization, Industrialisation, Sport management, Marketing, China, Business, Advertising