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2005•Economy & Audit StudyRequires access

Brand Internationalization of Chinese Enterprises

Zheng Yu-jie

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Abstract

With China's entry into WTO and access to the international market,Chinese enterprises begin to work towards the internationalization.The first step is to internationalize the name brands.This paper analyzes strategic significance of brand internationalization and the countermeasures to implement such strategy for Chinese enterprises in the times of economic globalization in the context of China.

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What this paper is about

With China's entry into WTO and access to the international market,Chinese enterprises begin to work towards the internationalization.The first step is to internationalize the name brands.This paper analyzes strategic significance of brand internationalization and the countermeasures to implement such strategy for Chinese enterprises in the times of economic globalization in the context of China.

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Available abstract

With China's entry into WTO and access to the international market,Chinese enterprises begin to work towards the internationalization.The first step is to internationalize the name brands.This paper analyzes strategic significance of brand internationalization and the countermeasures to implement such strategy for Chinese enterprises in the times of economic globalization in the context of China.

Key concepts: Internationalization, Business, China, Globalization, Context (archaeology), Work (physics), Chinese market, International trade

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