Value Chain Integration and Farmer Cooperatives'Competitive Strength Upgrading——Based on a Survey of 138 Farmer Cooperatives

On the basis of a theoretical discussion of farmer cooperatives value chain,this paper analyzed the influence mechanism of cooperatives'value chain on cooperatives'competitive strength using the survey data of 138 Chinese farmer cooperatives.The results show that minimum purchase price and capital services influence member satisfaction and cooperatives'profitability,that agricultural training,the proportion of agricultural materials supply and agricultural materials credit influence member satisfaction,and that products'brand management and quality control influence cooperatives'profitability.