Lin Yifen
Abstract
Motivated by the new trend in the cosmetics industry,this research aimed to explore consumer attitudes towards green cosmetics and the influencing factors. Consumers have increased interests in natural ingredients,sustainable packaging and other green elements of cosmetics.
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Motivated by the new trend in the cosmetics industry,this research aimed to explore consumer attitudes towards green cosmetics and the influencing factors. Consumers have increased interests in natural ingredients,sustainable packaging and other green elements of cosmetics.
Key concepts: Cosmetics, Business, Advertising, Cosmetic industry, Marketing, Medicine, Pathology