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2017•Unpublished venueRequires access

STUDY OF CONSUMER ATTITUDES TOWARDS GREEN COSMETIC PRODUCTS AND ITS IMPACT ON CONSUMER PURCHASE INTENTION.

P.M.P. Fernando, H. M. G. Y. J. Hennayake

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Key concepts: Business, Advertising, Marketing, Consumer awareness, Consumer behaviour

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STUDY OF CONSUMER ATTITUDES TOWARDS GREEN COSMETIC PRODUCTS AND ITS IMPACT ON CONSUMER PURCHASE INTENTION. — Research Paper | ScholarLens