Impacts of China's Entry into WTO on the National Tourism Industry and the Countermeasures

According to the present situation of China's tourism industry, there exists several such problems as the single product structure, low rate return customers, backward marketing promotion measures and rigid pricing mode, etc. After China's entry into WTO, China's tourism industry will face greater competitive pressures. Therefore, in order to promote the tourism industry, market promoting strengthened, the growth pattern should be transferred, product structures improved and the competitive awareness increased. Meanwhile, the development of the tourism transportation industry should be fastened.