2007•Journal of Shanghai Business SchoolRequires access

Issues of Shopping Mall in China——A Case study of Shanghai Grand Gateway

Teng Chenyu

Abstract

Being the newest commercial form in the world, Shopping M all has many functions: shopping entertainment leisure FB. Shopping Mall also has many problems and difference. For example in Shanghai, there are many failures and successes. Grand Gateway set an example for success. The essay offers several suggestions and solutions to improve the domestic Shopping Mall.

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Key concepts: Gateway (web page), China, Shopping mall, Entertainment, Advertising, Business, Marketing, Commerce