Xuemei Zhang
Abstract
The presence of shopping mall brings new challenges to the traditional retail industry.The concept and features of mall were introduced,problems existing in the development of China's shopping mall were pointed out and countermeasures and thoughts were given from the perspectives of government plan,development pattern and management.
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The presence of shopping mall brings new challenges to the traditional retail industry.The concept and features of mall were introduced,problems existing in the development of China's shopping mall were pointed out and countermeasures and thoughts were given from the perspectives of government plan,development pattern and management.
Key concepts: Shopping mall, China, Business, Plan (archaeology), Government (linguistics), Marketing, Advertising, Development plan